The major trends from the Berlin Fashion Week S/S 2019

The sunny and hot Friday afternoon matches perfectly the beach bar that is part of the contemporary fashion fair “Seek” and skateboard culture embracing fair “Bright” which took place in the Arena Club during last week’s Berlin fashion week. The chill atmosphere, including trick performing skaters in the indoor skate ramp, was perfect place to showcase the streetstyle collections.

 Last week, the Fashion Week invaded whole Berlin, venues ranging from Berghain, the world most hyped techno-club, to the Crown Prince Palace. More than 3000 brands presented their collections and over 200 catwalk shows and related events took place. Luckily, our Kluid-team was ready for months prior the beginning of July. Let us make a short recap for you about the trends of the spring and summer 2019.

 The main takeaway from Seek and Bright were that the charm of the 90s is not going to disappear anytime soon. We saw countless fanny bag, bucket hats and sport socks. Now nostalgic streetstyle and dadstyle were spiced up with pastel colors, including soft pinks and lilas and even more retro logos. On the other hand, brands like R-collection offered loosely tailored menswear that is relaxed yet stylish, and can be easily mixed with sporty apparel for a funkier look. 

 Combinations of sporty apparel and tailored clothes were also found on the catwalks, most notably from HUGO, the more experimental unisex line from Hugo Boss. The 90s rave inspired show was a total blast and raised worldwide media attention. No wonder, when the afterparty was entertained by the U.S. rapper Wiz Khalifa  as well as by the German DJs Marcel Dettmanand Ellen Alien. The German fashion world was eager to see the brand’s comeback to Berlin after years in New York and Paris. Note to self: secure that you have yellow colored clothes or accessories for next summer.

 In addition to yellow color trend, in the womenswear some of the most important trends were transparent outfits as seen on HUGO. Moreover, Lottie Moss (Kate’s little sister) as well as model Rebecca Mir were seen in cycling shorts. Additionally, it is advisable to keep dresses and shirts with various shoulder cuts and ruffles still in your wardrobe for next summer. Next summer they will be styled with turbans, bandanas and huge earrings as seen on Marc Cain.  

 In addition to new trends, we also came across new materials. From a walking distance from Seek and Bright, lied Berlin’s sustainable speciality, the Green Showroom. We were amazed by the innovativeness of the sustainable labels. For example, Hannover based Nuuwai and their vegan leather products made from apples left no one cold. Modern bags from UlStØ also caught our eyes, not only because they are made from recycled water bottles and sustainable cork, but also for their perfectly sleek, Scandinavian style designs. Green is the new black.

Kluid team continues sipping aperol spritzes in the sunchairs and having a little break in between of Berlin Fashion Week and the Berlin Fashion Film Festival in few days. Stay tuned! 

Credit photos: Messe Frankfurt GmbH / Thomas Niedermueller